If you are working with the society so quickly, because then you essentially outsource your R&D. Especially the research part. It is a crowd collective intelligence acting to inform you which direction to take your product next. And this horizon scanning is very effective for any product or service company, I guess, especially for service companies but products too. So, I believe the collective intelligence through crowdfunding, crowdsourcing and many other collective intelligence methods is also what adults in private sector can endorse.