You land on the site, and then you get punched in the face. It’s not the nicest welcoming.

It’s not too offensive, because we all have thick skin. It’s just the first thing when you land. [reference to first thing seen when visitor enters landing page]

All right. You have to get that “nobody” out, that’s under the... [reference to g0v.asia slogan]

Then just put that.

Is this public?

Yeah. I don’t want to be on this site.

Yeah.

That’s harsh. Jesus Christ.

[reading g0v.asia landing page] "Ask not why nobody is doing this. You are the nobody." Ow.

I think it’s catchy, G‑0‑V. It’s kinds hackery, G‑0‑V.

See, we have to work on your branding here. (laughs)

Oh, I understand.

G‑ling‑V, yeah? G‑0‑V? [reference to "ling" being "zero" in Mandarin]

G‑0‑V G‑0‑V G‑0‑V.

G‑0‑V, Just say G‑0‑V. It’s not hard.

You have to stop saying "gov-zero" in your chat, because it’s not “gov0”.

Little things like this will create a ripple effect on your international perception. People will start noticing, and be like, "Oh, hey, what’s going on in Taiwan?"

Right? (laughs)

I spent maybe two minutes, but I was like, "OK, I’ll just ask her, because I don’t..." Here’s the thing. You talked about it a lot, but there’s no single link anywhere to it where you talked about it.

I tried so many different ways.

You see what you’re doing? You said, "Gov zero." I googled G‑O‑V‑Z‑E‑R‑O, or "G‑O‑V, dot, number zero".

That’s it?

Yes. How do I get to that site?

Yeah. Also, one thing, since you bring this up, I have no idea how to get to that site.

The mission is what drives towards that vision. What is your mission? It’s still a little...

Audrey put "quarter" there, but it’s up to you guys.

The mission, you put the time [refering to time of completion].

Not the safest thing to do...

Oh, OK. This is a well‑known...

It doesn’t have to be every quarter. It doesn’t have to be every quarter.

From what I’ve read and what I’ve seen for your guys’ talks. There is a vision there for a more transparent government, a more tech‑savvy populace, scalable, open technology sharing, idea sharing. That’s the vision, but missions are short term tasks, and achievables. (laughs) Why are you so excited?

There you go. Come on, put your business hat on. A vision is forever. A vision is why I am here, because I agree with the vision that you are portraying. At least, I don’t know that is in‑depth, obviously. Maybe you have some plans that I don’t know about.

This could be a vision. A vision stays forever.

Oh, it’s in Español. (Spanish words) Oh, this is wrong. Anyway, see, this is the thing with Google. Sometimes it doesn’t get the context right.

What’s that?

You don’t have a mission?

I see that Audrey is already...

That would be one thing. It goes back to what it is that you want to achieve as a ministry. What do you want? For example, in a business, I want clicks on the call to action ‑‑ buy, trial, download. What do you want me to do as a ...

Things of that nature.

Anyway, brainstorming over coffee here. (laughs)

It’s OK.

It’s not hard. I did find you after...

You’re up there.

Oh, OK. I’m trying to be the end user. The one that you guys want to influence the most is not hacker, right?

If you put all the stuff in there, you put digital ministry...

Also, I wrote one of the ‑‑ going back to SEO ‑‑ I write Audrey Tang, and there’s 10,000 Audrey Tangs, actually.

While you guys are doing that presentation, and since this is all digital, you can upload it. Things that we talk about, perhaps put the links in the YouTube description, or talk about it in the articles themselves. Link to the outside. That also will help in the SEO, right?

One key thing is the ministry talks about very important stuff. If you don’t understand, you lose it.

A basic way is to link… from the doc… you know that I’m a big fan of linking - I don’t know if you remember when I replied with the doc corrections, I had a bunch of links to outside sources, like, "Please link to article that you’re referring to, ...

So things like that... To me, it was a bit hard to find out what you were talking about [in reference to YouTube videos and online articles].