Usually, when you improve both at the same time, it becomes brittle. It becomes fragile. People don’t have a reference model of it. And so, you probably run into this minstrel blank stare, like what you were talking about. But if you’re phrasing your improvements as just improving on one elliptical scale. So, you’re going to put the scale to the right, and then to the top, and then to the right, and then to the top, you actually go into much more plural conversations much quicker. Because every time it just feels like an incremental change. That’s what we have done in the past 10 years.

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