So socially, as long as there’s general societal trust, fact checking does work against information that is blatantly false or can be shown to miss important context, but to meddle in the election or to get people to buy something or whatever, to do persuasion. One does not need this kind of factually untrue messages. One can just trade on factually true messages, but just with the highlighted importance of things that increase the effect and the mobility, like going viral.