In our experience, if we talk about abstract things, like sharing economy, gig economy, then this tool does not work. This tool only works when you talk about the specific case, for example, somebody with a driver’s license but not professional driver’s license, picking up strangers, they meet on an app, on the way to work, charging them to it… like you need to have a specific story that people can relate to. And then ask people how do you feel about it.