The business model of email or IPFS or podcast really is just, you know, each creator’s absorbing the cost instead of having advertisers subsidizing it, right? So, it’s one of the oldest business models called co-op. And the co-op business model may not be lucrative for VCs but it’s proven to work. Many of Taiwan’s people are part of the Homemakers Union and so on, which are very large co-ops that take care of a sizable chunk of our economy and in many other jurisdictions. The supermarkets, the largest chain may be a co-op and so on.