Making sure that this viralness, this ability to reach previously unconnected people, is coupled with a meaningful feedback loop, that is the most important. If people spend time in the asymmetry for too long, then it become like radio and television, just listen a lot more channels and the same helplessness. You can’t really change all the shows on TV. That kicks back in. That’s because people already have a reference frame, and that’s radio and television.