So, people start to think, “Okay, what if, instead of working for our customers, we work with them and in my company, have a dedicated department for not just advocacy, which many companies do, but also the other side, which is listening,” right? So, this is communication or engagement, but with the intention to listen more than you advocate. And once you introduce that, then you become structured still as a company, but you now have the more democratic attitude as a co-op, or a credit union would have. It doesn’t mean that you literally have to become a co-op or a credit union, but it does mean that you take in those democratic voices and empower them by working on technologies that affirm democracy instead of just take advantage of existing democratic institutions.