Over the more than 100 collaboration meetings, exactly zero of them ended in disaster. We’ve had a really good record, and the reason why is that you can always make the thing more specific. For example, in the Uber case, we started saying, “What are we going to do to the sharing economy?” Then it may not converge — it may just diverge because it’s too broad and people don’t actually mean the same feeling when they say things about the “sharing economy.” People may prefer, actually, to call it the “gig economy” or the “platform economy” or things like that.

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