If you buy something from an e-commerce website, they will probably update every minute on whether it is shipped, whether its tracking number has been determined, and which truck has driven it to wherever or which place and so on, and if there are delays and so on, you can get real-time notification. Nobody seems to find them bothersome. There is no confusion at all, and mostly because there is a strong mental model that is underlying these frequent updates that people can still track with their mind’s eye. It is only a problem when the notifications and the changes are outside of the acceptable delta or the acceptable differences of their initial expectation and so on. So, it is all about expectation management. If you start from the very beginning like Taiwan does that our counter-epidemic measure will literally change every day at 2 p.m., then people adapt to that tempo.

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