Because it’s people’s own idea, it’s social innovation, it doesn’t rely on any lockdown. Eventually, it will empower the civil society so that the social sector will be able then to remind each other to not only wear mask but be very innovative in promoting pink, rainbow, the flag of the country, or many other [laughs] design of medical masks. It becomes a statement of fashion. If you do a top-down lockdown, none of this innovation will be possible.

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