The third thing is about having fun, which I’m totally [laughs] supporting, is starting a fun movement. That’s great, because if people are having fun together, they, of course, imagine and create a lot of calls to actions, possible hashtags, and so on, and you have a lot of intersection with existing fun oriented movements such as — I don’t know — the Buy Nothing movement comes to mind, things like that, the co op’s and so on so.