Meaning that everyone is essentially media, and need to focus, for example, on humor over rumor so that every media – that is to say, citizens themselves – can remix the message and get the scientific message to the wider distribution of people.
Meaning that everyone is essentially media, and need to focus, for example, on humor over rumor so that every media – that is to say, citizens themselves – can remix the message and get the scientific message to the wider distribution of people.