Yeah. It’s the triple-two principle. Whenever there’s a trending rumor, we make sure there’s humor over rumor, meaning that within two hours, we roll out two pictures, each with less than 200 characters, that goes even more viral than the disinformation. The idea, very simply put, is that if you read both the conspiracy theory or disinformation and the funny clarification on the same day, when one goes to sleep and wake up, the long-term association tend to be on the joy and humor part instead of on the anger and outrage part.

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