But in addition to that, this kind of digital platform that I just mentioned enables people to see each other’s idea, and upvote or downvote or to contribute more to each other’s ideas. And this real opening innovation, make sure that the things that get the most upvotes, just like Reddit, and so on, is more worthy of people’s attention. So that we can concentrate on the shared purpose much more easily than if it’s a one to one telephone call.