For example, when we talk about data, there’s two competing metaphors about data. There’s the technologist’s first idea of data as barrels of oil that are raw that need to be refined that are kept in custody, and that transfers between industrial interests and its collects – it’s like we are the dinosaurs that the captain of the industry collects those data for the refinement and better prediction of our social behavior and things like that. It’s oil metaphor of things.