If you change the SI to a CI, which is collective intelligence, then you get into the data service part of it. If you change the C to AI, you get into the AI part of it. Oops, I should have took out the…here. So on and so forth. If you change the AI to smart, you get a road map-ish kind of thing to a smart, sustainable, human-centric – I don’t even know what it means – DIGI+.

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