There’s capital and there’s capital. If you do the marketing and communication right, you can shift the color of the capital itself into at least benefit capital that is good for both bottom lines or triple bottom lines, as we call it nowadays.
There’s capital and there’s capital. If you do the marketing and communication right, you can shift the color of the capital itself into at least benefit capital that is good for both bottom lines or triple bottom lines, as we call it nowadays.