We don’t need opinion, we have a evidence-based survey. Every year, the Development Bank of Singapore, the DBS, as well as the Vision Project of the UDN Media Group in Taiwan asks people around Taiwan: "Are you willing to pay more for products or services with a clearly evidence-based, better socio-environmental value?", and year after year we see this growing. This is actually last year’s number, but by this year it’s more than 80 percent now.

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