Most of my work is just to restore some of the fun in it, to create or -- to use a now a little bit outdated term -- gamify the system so that people can find that there is a instant gratification and tangible reward by contributing. Just by pressing Like or Unlike a few times, or by inputs, say, in one statement or one part of the feeling, and feel that they add to the whole, adding to the discussion rather than taking anything away.

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