The reason of that is because human beings have a cognitive limit called “the sticky choices”. When you start to think about ideas people lose the capacity to feel objectively about alternative ideas. One would start to be sticky to an idea. This way we always just focus on these two things. The other benefit of focusing on the facts and the feelings is that it avoids the legitimacy problem that other e-participations have. No matter how many people we could involve, tens of thousands or hundred thousands, it is just one person or 2% of the populace. If we do the voting part people would always ask: “By what right do you vote for the other people who don’t show up.” When we say we are just collecting facts and feelings for the people to talk about, for the civil servants to do research, then nobody asks this legitimacy question. So that is another angle of the tools.

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