I think the challenge is to view that zigzag journey as increase in productivity, it isn’t always seen as that. It isn’t always seen as… It’s not even necessary negative, but it’s always that’s gonna take more money, that’s gonna take more time, that’s a bit of a risk. And I’m interested in how we frame, perhaps it’s a UK culture thing, I don’t know. How do we frame that increased breadth as a more productive enterprise?

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