I talk a bit about our ads product earlier and I want to add that Google is a strong supporter of appropriate disclosures for synthetic media. Being able to run the forensics and identify AI-generated content is critical to prevent the spread of misinformation. All images created with generative AI in Google Ads, including Performance Max and the conversational experience, will be identified as such. We’re using SynthID to invisibly watermark these images and they will include open standard metadata to indicate the image was generated by AI. In addition, we recently joined C2PA as a steering committee member to help advance methods for tracing the provenance of digital content

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