If the content is not only AI generated, but it also relates to sensitive topics such as news, health, election or finance, we will also display a label on the video itself in the player window. So basically, creators will have to disclose it in the video description if their content has been created using generative AI. And if this is related to sensitive events, there will be a second label on the video in the player window. In some cases, YouTube may also add a label even when a creator hasn’t done so, especially if the altered or synthetic content has the potential to confuse or mislead people. In the future, creators who constantly choose not to disclose this information may be subject to content removal suspension from their YouTube Partner Program or other penalties. We’re rolling out these requirements step by step because we want to give creators some time to adjust and try out our new tools and new processes and features before we introduce penalty later this year.

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