A thing that I tried, for example, with Heal Michigan was… There were a few interesting cruxes in this dataset. And we put in touch the specific people that had these cruxes to say… Oh, can you talk about this? And that was amazing. Because that obviously worked. So then my question is, how do we get an avatar to be able to be engaging? I think voice is a good step. At least that’s what my money goes to.

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