The U.N. has ranked Korea No. 1 for e-government, but the International Monetary Fund and the WEF have not ranked our government efficiency as high—around No. 23 or so. One of the goals of Gov 3.0, therefore, is public service reform: to promote transparent government and open data while getting the private sector involved in those efforts. First we changed the structural foundations and combined different government databases into big data, then we used data analysis to build a more scientific decision-making process. We had to change the way civil servants worked so they could release as much data for public use as possible.