The approach of humor over rumor, just for listeners, is rather than try to get Facebook to change its policies in order to combat disinformation, instead you have a large team of volunteers who are constantly alerted to disinformation that is circulating — ideally is newly circulating. And they come up with memes that they think have viral power as a way of combating that — often using humor, because people tend to like to share funny things. So it’s using the energy of civil society in order to combat misinformation and inform people better, in a way that I think there isn’t a coordinated effort to do in the US or the UK — it’s more formal institutions and fact-checking and so on.