I headed back for further at the Peter Drucker Management Center at Claremont Gradual School in 1991. Peter Drucker (the founder of modern management) was still vibrant and teaching which was surreal. My goal was to get as much exposure to practices outside of technology -- to grasp the fundamentals of how Madison Avenue liked to operate from the CPG (consumer packaged goods) point-of-view. That wasthe dominant thinking for market-driven organizations at the time. The tech industry was also on the brink of valuing human capital with marketing skills knowing that having technological expertise alone wasn’t going to be sustainable. By the time Acer mustered up a $20 USD million ad budget for North America, the battleground in personal computing was already consolidating by industry giants - Apple, Compaq, HP, IBM, Gateway, and Toshiba. Besides Apple, no one else stood out on an emotional level.