Thank you.

How do you also kind of ensure that you reach a larger base of people who, or especially the base of people who may be less engaged, and not kind of see...?

How do you reach a broader base of people, because it seems like often these engagement initiatives, the people who are eager to participate, are already the people who have interest in a particular topic, or have something to say, or want to raise concerns to the government.

That’s great. It’s very inclusive and building more cooperative alignment rather than...

That’s very clever, in the sense you’re letting them express it, but it doesn’t disrupt any decision.

You can feed it back in there.

Yes. Exactly. We’ve done a few interviews with people across different governments, and we’ve started to have a think about...Are there any policy areas where citizen engagement may, or may not be as effective, or as appropriate? Do you think there are any policy areas where you think citizen engagement ...

I think what was very interesting also is the fact that you said to create a safe space for everyone to input without enabling, or allowing anyone to discredit or offend anyone else which I think is really important.

Would you say this is one of the key enablers of effective process for getting people involved?

After the fact finding mission, is there an ideation phase, where you start to think about the solution?

I know it would definitely help to shape existing policies. Does it also generate new policies?

You say they bring to you cross-ministerial issues. When you are traveling and speaking to people on the ground, are there any things that you bring in and start to present to them about requiring a policy?

That’s very, very innovative. It’s completely different from anything else that we’ve heard or experienced. It’s exciting.

Yes.

Just for the purposes of the interview, would you mind -- I mean, we’ve read your profile, but if you could just tell us what your responsibilities are and take us through that, that would be a great start.

Great.

To understand from you how it works in your area of work, and again, what are the enablers, what are the barriers, and really get your views on that. If you have any questions for us, please...

Also, to start understanding how citizen engagement is evolving, because a lot of governments are increasingly talking about citizen engagement, and of course you’ve done a lot of very interesting work in this space.

We did that in 2016. It was launched in Davos. The aim is to now do another round in hopefully 2019 and launch it in Davos. Again, the objective with this is, again, to speak to people, to speak to senior government communicators like yourself, understand how government communication has ...

I think your email covered everything. Essentially, the leaders report is done by the WPP government practice. It is a report that explores the future of government communications and starts to think about how it’s evolving and where it’s going. What are the key factors that will enable effective government ...

We’re looking forward to hearing what you think about citizen engagement. I don’t know if you have a background as to the leaders report and the work that we’ve done on the leaders report?

First, thank you very much for your time this morning. I think we’ve all read about your work in this space, and we’re very grateful that you’ve agreed to come on board and give us your thoughts and views.